Wednesday, 7 January 2009

Dr Dre and Aftermath Cognac

I often wonder if celebrity endorsed or produced drinks are worth it? Does the name behind them lead to increased sales or is it a publicity stunt? Dr Dre has already announced his brand of Sparkling Vodka and it seems that the Cognac is to be released in conjunction with Dr Dre's final album Detox.

Dr Dre's drinks are part of a joint venture with Drinks America which also markets Donald Trump Vodka and Willie Nelson Whiskey, though why Donald Trump has released a premium vodka I don't know as he is an avowed teetotaller. As for Willie Nelson's whiskey - he apparently told the New Yorker a few years ago that he doesn't really drink much any more, claiming his wife got him "into rice milk and now soy milk, which I greatly enjoy. A soy mocha's a fine thing." Hmmm. I wonder if Dr Dre will be drinking his own Cognac?

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