Sunday, 21 September 2008

Wine Nutraceuticals and Cosmeceuticals

I ended up rather confused today over wine nutraceuticals and cosmeceuticals. Considering they are a growth market everywhere else in the world apart from the UK I decided I had better find out about them as we will soon be playing catch up. Nutraceuticals are foods that have a beneficial effect on health and cosmeceuticals are cosmetic products that have medicinal properties.

There is a new development in the industry and Japan has been leading the way - capitalising on the trend that focuses on “beauty from within”. Eiwa, a Japanese sweetmaker, has created a marshmallow with 3,000mg of collagen. It claims that eating the sweet has the same benefits as injections but with no pain. It’s hard to see how that would work scientifically and the British Skin Foundation say they’ve seen no evidence that eating collagen will benefit your skin in any way. Meanwhile, Fuwarinka, promises to make you smell nice as well as look good. The candy contains vanillin (a chemical found in vanilla), which is supposed to be secreted by sweat glands.

Now there is talk of wine lees - the sediment left in the bottom of the barrel after wine making – being used to boost the antioxidant profile of ice cream and slow the melting time of ice cream. A new study in Taiwan found that not only did the ice cream benefits from the antioxidants but that the melting rate was reduced by up to 80%.

I hope some bright spark doesn't dream up Botox in a bottle of Bordeaux!

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