You may remember I blogged about Merlove last December and now it is being premièred in New York on September 18th. Merlove will be showcased to over 1,000 wine and tech lovers and media at Wine 2.0 New York and supported on Wine 2.0's new social network www.winetwo.net with a public fan page. The event will be hosted by Gary Vaynerchuk – the star of winelibrary.tv who will be performing live.
The new documentary film addresses the devastating effect that the film Sideways has had on Merlot wine since 2004. In the movie, the fictional character 'Miles', played by actor Paul Giamatti slammed Merlot in preference to Pinot Noir, which led to a boom in Pinot Noir sales and a drastic reduction in Merlot sales. As a love of Merlot myself I am really surprised that the sales of this wine dropped so dramatically in the USA – especially when you remember that some of the most beautiful and highly prized wines in the world are made with this grape . . . Cheval Blanc, Petrus, Le Pin . . .
Rudy McClain, the Director of Merlove, was kind enough to pop by and comment when he had returned from Bordeaux:
“This is Rudy McClain the director of Merlove. We've just returned from St. Emilion, France where we filmed at many of the top producers of Merlot including Petrus (Pomerol), Cheval Blanc and Ausone. One of my new favourite wines is Valendraud (Jean-Luc Thunevin).
We met many interesting characters and discovered life-changing wines. I'm loading the footage into the editing machine as of this posting and will update the website over the next few weeks with images and videos. www.merlove.com
Feel the love... Merlove!”
The message of Merlove is that no single grape varietal should be singled out as superior or inferior to others. We want people to remember that every vintage has a new story to tell.
Rudy McClain will be at Wine 2.0 New York to discuss the film and wine with attendees and Wine 2.0 will feature the newest generation of emerging technology companies, services and communication tools that are changing the world of wine.
If you would like to try a an excellent example of Merlot try the Montagnac Merlot (£4.75) at www.bordeaux-undiscovered.co.uk – it's a velvety wine and is a deep garnet colour with lovely perfumed cherry aromas with a hint of dark chocolate amongst the ripe black fruit.
Images Courtesy of www.flickr.com