Thursday, 21 August 2008

Tomato Vodka

As a fan of Bloody Mary this new vodka is more my style – although I do prefer to mix my own as I love Worcestershire Sauce and have to get it just right! Three Olives has launched a Tomato Vodka which includes the taste of tomatoes, pepper, horseradish and spices. Three Olives is an English Vodka made with wheat grown in the UK. The other new flavours released are a Three Olives Triple Shot Espresso for coffee lovers and a Root Beer Vodka.

They have quite a big portfolio of award winning flavoured vodkas including Green Apple, Pomegranate and Watermelon. Three Olives is reported to be the fastest growing premium vodka brand and was first launched in 1999. The vodka is 6th most imported vodka in the USA. It's interesting to see how popular these flavoured drinks are - a significant amount of the growth of the brand is due to the addition of the flavour line extensions which now constitute over 50% of the Three Olives sales.

They also have a targeted advertising campaign with the “Drink Sexy” slogan and are featured in Cosmopolitan, People, Lucky, Glamour, Elle and InStyle magazines and a new “Girl in the Glass” campaign will appear in Sports illustrated, Golf Magazine, TIME, Money and Playboy. Proximo believe that young alcohol drinkers between the ages of 21 – 30 have grown up with a variety of flavoured beverages available and are driving the flavour trend in the spirits category.

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