Posters advertising Champagne have become collectible – especially since the 1990s legislation in France limits the advertising of alcoholic beverages. Taittinger was the first champagne house to engage in commercial advertising and after appearing on the cover of “Vogue,” Taittinger’s vintage posters were recognized as works of art.
Claude Taittinger President Directeur-General of Champagne Taittinger was designing posters as recently as 1988 and this poster for L'Instant Taittinger Champagne is one of the most famous. Featuring Grace Kelly, it combines an iconic actress turned princess, Taittinger Champagne and the timeless black dress. What better way to encapsulate an essence of Champagne?
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