Sunday, 22 June 2008

Mateus Adds Sparkling Rosé to Range

Mateus Rosé, the rosé wine has launched a non-vintage Sparkling Brut Rosé in time for the summer. This will be the first ever sparkling rosé wine from Portugal to be marketed in the UK. The Sparkling Brut Rosé is packaged in a Champagne style bottle and closure, with a "contemporary and stylish" silver and black design, and is made mainly from the Baga grape, the most widely planted varietal in the Bairrada region of Portugal.

Apparently the new sparkling wine has a "soft pink colour with fine bubbles and pleasing aromas of apples, pears and raspberries to provide an aromatic and delicate finish". Mateus Rosé Sparkling will be on sale from July in supermarkets and shopping channels.

It's interesting to see how Mateus has reinvented itself after falling from the dizzy heights it reached in the 1970s. The brand was created in 1942 and production began at the end of the Second World War. By the late 1980s Mateus accounted for over 40% of Portugals table wine exports and world wide sales were 3.25 million cases a year. As with most boom or bust situations the over exposure lead to Mateus falling from grace but it is fast picking up as a “retro wine”.

Images Courtesy of www.flickr.com

No comments: