Wednesday, 5 March 2008

Lil' Jon To Make Wine

The hip hop entrepreneur Lil' Jon, who brought us Crunk Music, is getting into the wine business - the rapper is producing a line of wine from his own Little Jonathan Winery. Lil' Jon is the multi-platinum man behind hits for Usher, Ludacris and Ciara.

According to Black Voices, Jon recently unveiled the wines in California and anticipates it going national within the next two months:

"I love wine and I think that it's an untapped market for the urban consumer. I wanted it to be the best, so we chose a world renowned wine maker, Alison Crowe, to bottle and create my Little Jonathan Winery,"

Lil' Jon is offering a merlot, chardonnay and cabernet sauvignon. The idea being spawned during ESPN's Winter X Games, Lil' Jon and company planned on making the wine exclusive for just events that came up:

"We thought it would be a cool option to have for people that didn't want to drink hard liquor or beer that weekend," he explained. "My partners are in the wine business and when they mentioned the idea to their friends, who are wine brokers, they loved it and suggested we make the wine available for the masses. Of course, I was down with the idea!"

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