We've already seen him advertising California but now Governor Arnold Schwarzenegger is heading a cast of California food and wine celebrities in a new tourism ad campaign.
The campaign focuses on a new web site, www.landofwineandfood.com, and stems from a partnership between the California Wine Institute and the California Travel and Tourism Commission.
The TV ad features a number of food and wine stars, including top chef Thomas Keller of The French Laundry restaurant in the Napa Valley and vintner Andrew Firestone, who also appeared on ABC's "The Bachelor."
The ads include both Schwarzenegger and his wife, Maria Shriver, sitting at a restaurant overlooking the coast.
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