Wednesday, 30 January 2008

Kir Royale in the UK

Harpers have reported that Dijon-based liqueur producer Lejay Lagoute, are releasing the first branded Kir Royale in the UK. The Kir Royal contains no colouring agents or added water and is available in 750ml bottles, with an expected retail price of £8.99.

It is expected to bridge the sparkling wine and cocktail sectors and the company will be looking to educate consumers on the heritage of the product and suggested drinking occasions, as a celebratory drink, as an aperitif or as an accompaniment to desserts.

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