Wednesday, 23 January 2008

E & J Gallo Sponsor Gordon Ramsay's F Word

The F Word is back on our screens for 10 weeks in April and E & J Gallo will sponsor the new series on Channel 4 as the centrepiece of their UK marketing campaign for 2008.

A source close to the deal told Wine & Spirit the firm was initially unsure about linking up with Ramsay, expressing concern about the celebrity chef's notorious swearing on-screen.

Ads focusing on the Gallo Family Vineyard portfolio will appear at the beginning and end of the show and of each break. The brand will also sponsor the F Word clips and recipes on with advice on food and wine matching.

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