Tuesday, 15 January 2008

Chateau d'Yquem and Dior

One item that might tempt me to add to my fantasy shopping list is L'Or de Vie. I say fantasy as it's priced at $320 (splutter!). Château d’Yquem and Christian Dior have teamed up to create L'Or de Vie (Gold of Life). It's a skincare product based on the legendary vines of Château d’Yquem which are reputed to have extraordinary vigour and regenerative power, along with roots that dig deeper than any others. The wines undeniably have the ability to age for decades while retaining their vitality—the winery dates back to 1593, and top shops stock bottles a century old and more.

Scientists at Dior claim to have discovered a special substance in the Sauvignon Blanc vines on the estate; they harvest select vines by hand and age them for six months before extracting 10 molecules, which they transform in the lab into a potent antioxidant formula including Myobenol C and Resveratrol Trimer. The final polyphenol-rich products—La Crème and L’Extrait—are packaged in gold-tone containers housed in clear glass.

Images Courtesy of www.flickr.com

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