Marmite are making a Champagne flavoured version specially for Valentine's Day with a heart shaped label and "I LOVE YOU" in big bold letters printed on it.
The company – whose slogan is Love It or Hate It? – is making 600,000 of the 250g pots, which are 0.3 per cent bubbly and w ill go on sale in supermarkets on January 21 at £2.99 each, instead of the usual price of around £2.15.
Before then they will be sold at posh department store Selfridges for £3.99 – along with 50 pots that have engraved silver lids at £145 each.
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