Chateau de L’Orangerie is introducing the Bordeaux Pink Panther Rosé 2006, created in conjunction with Metro-Goldwyn-Mayer (MGM). They say that this 60% Merlot and 40% Cabernet blend marries Hollywood entertainment with a prestigious AOC label. It’s available in some european countries already.
Trade magazine The Grocer has pointed out that the new Pink Panther line could fall foul of British marketing standards which advise against using images that could appeal to under-18s. Disney recently chickened out of marketing Ratatouille Wine for the same reason - and also - supposedly because Californian wine producers thought that Disney should promote wine from the USA and not France.
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