The Observer has reported that sales of beer are increasing for the first time in living memory while those of lager are decreasing - at least in Britain's supermarkets according to a new report. The trend, which shows ale sales up 6.6% and lager down 0.2%, surprised many in the brewing industry. Tesco has now increased its selection of beers from 50 to 200. Owen Morris, of Camra, said that although overall sales of beer were in decline, those of independent brewers were up 7.5%. People, he added, were discovering that real ale was an "artisan product" and cared more about taste than price.
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