The new trend in beauty is for soy milk, rice and wine which have become popular materials for use in cosmetics with consumers increasingly wary of the safety of skincare products made from petrochemical feedstock or those of animal origin, and opting instead for products made from natural in gradients.
The first to try wine beauty therapy in Hollywood were Julia Roberts and Jennifer Lopez.
Using grapes in cosmetology dates back to at least the 17th century and the court of the French King Louis XIV when it was the style to apply aged wine to the face to create a radiant complexion. At the same time, its lightening properties were well-known to French winemakers.
So what is wine’s secret? You've no doubt heard about the benefits of drinking a glass of wine a day, but you may be surprised to learn how many riches are hidden in a tiny grape seed. Polyphenols, substances rich in vitamin E, that have the power to strengthen the skin's natural protective defences and effectively fight off free radicals, which are 80% responsible for aging.
The beauty industry maintains this compound also functions topically, forming a protective layer to fight the aging effects of free radicals on the skin. The antioxidants from grape seeds are 50 times more effective than vitamin E in fighting free radicals and are 20 times more powerful than Vitamin C.
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