You don’t have to be in the land of the living to have your name added to a product to endorse it - Hendrix Electric Vodka (www.houseofhendrix.com) is a “super-premium” vodka created by Distilled Resources. He joins the ranks of Marilyn Munroe and Elvis Presley.
Napa Valley winemakers Bob and Donna Holder produce robust reds under an exclusive agreement with Monroe's estate, (www.marilynmerlot.com) and Marilyn Cabernet, and a more youthful Norma Jean Merlot (the label peels off to reveal her original Playboy centrefold). There's also a Velvet Collection in magnums.
Elvis Presley Graceland Cellars (www.gracelandcellars.com) produces All Shook Up Sauvignon Blanc, Jailhouse Red Merlot and Blue Suede Chardonnay. Then there's Jerry Garcia, the former lead singer of The Grateful Dead. The Napa Valley Winery Clos du Bois negotiated a deal with the estate of Jerry Garcia, the former lead singer of The Grateful Dead his estate to produce J. Garcia Wines (www.jgarciawine.com).
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