Wine makers have realised that linking their brand name with celebs brings a new fan base.
Paris Hilton used her celebrity status to launch the new Rich Prosecco (www.richprosecco.com) in Paris. It’s sold in a can. The drink has sold over 10 million cans in Europe since it launched.
What's more Paris has gone nude to pack that extra punch into the promotion - see Nick's Blog for more information.
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