Wednesday, 19 December 2007

Paris Hilton Goes Nude to Promote Prosecco

Wine makers have realised that linking their brand name with celebs brings a new fan base.

Paris Hilton used her celebrity status to launch the new Rich Prosecco (www.richprosecco.com) in Paris. It’s sold in a can. The drink has sold over 10 million cans in Europe since it launched.

What's more Paris has gone nude to pack that extra punch into the promotion - see Nick's Blog for more information.

Images Courtesy of www.flickr.com

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