Wednesday, 19 December 2007

Designer Wine Labels?

The Fashion Industry has succumbed to the benefits of wine making as well - jeans label Diesel has launched 3 new wines at Vinitaly. Renzo Rosso, founder of the label, makes wine in Marostica in Vincenza, Veneto with renowned Italian oenologist Roberto Cipresso. At over £100 a bottle in restaurants, they will be as reassuringly pricey as a pair of Diesel jeans.

The three wines are Bianco di Rosso, a Chardonnay, Rosso di Rosso (Merlot/Cabernet Sauvignon) and Nero di Rosso (Pinot Nero) are sold under the Diesel Farm name. I bet they were disappointed to learn that the name Vin Diesel was taken!

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